The Flowery Folk

Floristry education, business knowledge and stories from the flower industry.

Sharing knowledge. Building skills. Growing confidence.

Florist arranging a colorful bouquet of flowers at a worktable while wearing glasses and a black apron

Welcome to The Flowery Folk, a place to learn more about floristry, develop your creative skills and get practical advice about working with flowers and running a florist business.

Whether you're thinking about a career in floristry, already working in the industry or running your own flower business, we're here to share useful knowledge, real experience and a little inspiration along the way.

Through our online flower school and fortnightly podcast, we make floristry education accessible, practical and enjoyable.

The Flowery Folk School

Learn floristry at your own pace through practical online courses, from beginner techniques to advanced floral design.

The Flowery Folk Podcast

Practical floristry and small business advice, industry insights and conversations with people across the flower world.

Thinking about learning floristry?

Thinking about learning floristry?

The Flowery Folk online flower school is for you if... 

  • you want to learn floristry with practical, step-by-step support  

  • you are exploring a creative career change and wondering how to become a florist  

  • you want a practical and supportive florist school  

  • you already work as a florist and want stronger systems and more confidence in business  

  • you are looking for professional and flexible flower school training based in Australia  

Smiling woman in a blue jacket holding a large black vase filled with pastel poppies outdoors

Introducing Flowers Magazine

The essential guide for the Australian flower and foliage industry.

Each issue includes feature articles about Australian flower growers and florists. You’ll get to hear all about their history, life in the industry and some useful business insights. Our wonderful industry experts contribute regularly on a range of important industry topics. 4 Issues per year, one for every season.

Flowers Magazine Spring 2026 cover featuring five people gathered around a flower-filled picnic table, with headlines about the Australian flower industry and spring flower availability.