Episode 12: Is FOMO Killing your Business?

In this podcast, Debra Pemble discusses the detrimental effects of FOMO (Fear of Missing Out) on business success, particularly in the context of social media. She emphasizes the importance of focusing on key areas such as website optimization, administrative efficiency, financial management, and effective marketing strategies that go beyond social media. Debra provides actionable insights and encourages listeners to prioritize their time on activities that directly contribute to their business's profitability.

Takeaways

FOMO can distract businesses from what truly matters.

Time spent on social media may not translate to sales.

Optimizing your website is crucial for attracting customers.

SEO is essential for making your website visible.

Simplifying the purchasing process can increase sales.

Administrative tasks should be streamlined for efficiency.

Keeping track of finances is vital for business health.

Marketing should focus on understanding customer needs.

Social media is not the only marketing avenue available.

Clarity in customer engagement leads to better marketing strategies.

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