Episode 10: “Florist Pricing 101: Markups, Labour & Profit”

Pricing with Purpose: How to Charge What You’re Worth

Pricing your floristry work can feel like a daunting task, but getting it right is the key to making your business sustainable and profitable. In this episode, Debra dives into the nuts and bolts of pricing structures — from markups on flowers and gift lines to adding a labour component — and how small changes can make a big difference to your bottom line.

We cover:

• The difference between turnover and profit (and why it matters)

• How to play with multipliers to see what works best for you

• Adding labour into your pricing and what the industry award says we must pay our staff

• Why different products can have different pricing markups

• The importance of reviewing and adjusting your pricing regularly

• What to do when your new pricing doesn’t align with your current audience

Plus, Debra shares exciting news about her upcoming 8-week Reset & Refocus program for florists.

It’s a heavier topic but a timely one — especially as we head toward the end of the financial year.